The mobile commerce market will exceed $1T by 2015. The top 5 industries accounting for this are Retail (22%), Transportation (20%), Food & Beverage (18%) Technology (14%), Personal Bill Pay (11%) and Entertainment (6%). Whichever industry you are in, if your company is looking to drive mobile revenues, your firm will need to make a significant investment of time and resources, which will have ultimately involve enterprise business, IT and financial processes and systems. This will require project leadership and collaboration between cross functional areas of your company. The many choices required can be paralyzing to the enterprise looking for a point of entry. This track lays out practical strategies for getting started, deciphering the options and building a solid game plan for profitability and success.
|Monday, June 24|
Determining the ROI Business Model - Location: Pacific Heights
Embracing mobile commerce is a business imperative, but how a business gets started can determine future success, especially given the early fragmentation of the market. One common approach is to firs…
Speaker - Colin Haig, Program Principal, SAP Retail
Colin Haig is a domain expert for retail industry trends and store strategy. His 25 years of experience are in store systems, mobility and high tech, with 13 years in the SAP family. He focuses on store operations, thought leadership, and acts as an advocate for retailers of all sizes. An expert in Payment Card Industry Data Security Standards, and supporter of NRF ARTS, Colin knows how to help people make retail stores run better. He holds a B. Sc. in Computer Science and an M. Sc. in Computation from McMaster University. Colin is a member of the Institute of Electrical and Electronic Engineers.
Build, Buy or Outsource – Key Considerations for Planning an mCommerce Deployment - Location: Pacific Heights
Myriad options exist for businesses to mobilize their commerce applications via mobile commerce platforms, or to partner in other ways with mobile wallet providers, mobile developers or cloud service …
Moderator - Maribel Lopez, Principal Analyst, Lopez Research LLC
Maribel Lopez offers deep industry knowledge and expertise to provide research, analysis and strategic insight to the communications industry. Over the past two decades, she has observed, commented on and engaged in the massive shifts in communications technologies. She has worked directly with the service provider community as well as with equipment, device and software vendors. Maribel’s perceptions are gained through direct industry involvement and interaction where she has an opportunity to listen and speak to the customers that are the ultimate beneficiaries of her clients’ technologies.
Panelist - Richard Mader, Director Emeritus, Association for Retail Technology Standards (ARTS, a Division of NRF)
Richard Mader, or "Mr. ARTS" as he is affectionately called, managed the Association for Retail Technology Standards (ARTS) since it was founded in 1993 through 2012, leading it from an ad-hoc group of IT executives to the preeminent global retail standards association. ARTS standards have been implemented by hundreds of retailers and software solution providers in more than 95 countries. Mader joined the ARTS movement when as CIO of Boscov’s Department Stores he recognized that standards would allow IT to provide more effective support to the business.
Panelist - Ysbrant Marcelis, SVP, Global Digital Strategy, Citigroup
Panelist - Jared Zlotnick, Global Strategy, Mobile Partnerships, Google
Jared Zlotnick manages Google's global strategy for mobile partnerships. This includes setting product and sales strategy to maximize revenue for publishers and platforms. One area of particular interest is developing ad formats that improve user experience and unlock additional value.
Panelist - Brett McDowell, Senior Manager, Ecosystem Security, PayPal
Brett McDowell leads PayPal’s Ecosystem Security team tasked to accelerate the evolution of the Internet into a safer, more reliable and trustworthy environment for PayPal’s 123 million customers worldwide. McDowell currently serves as Chair of the Identity Ecosystem Steering Group Management Council, and is an officer of the National Cyber Security Alliance and StopBadWare.org. Previously, he was the founding Chair of DMARC.org and has served on several industry Boards including MAAWG and OTA. Before joining PayPal, Brett was the executive director for a number of technology consortia including Kantara Initiative, Liberty Alliance Project and VoiceXML Forum. He graduated from Alma College, where he earned a bachelor of science degree in physics.
Managing Consumer Profiles, Consumer Data – The Race to be the Trusted Intermediary - Location: Pacific Heights
Credit card companies, wireless carriers, banks or coffee companies all are sitting on massive amounts of consumer data. Which of them will assume the role of trusted intermediary – the entity …
Moderator - Mike McGuire, Research VP, Gartner
As Vice President, Research, for Mobile Marketing, Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands. Mr. McGuire also covers the online music and media distribution, DRM, copyright-related issues, publishing, and how social networking technology can provide new strategic opportunities for media companies. Topics he covers include the consumer adoption of online music services and emerging business models. He also identifies technologies that can be used to develop new business models or overhaul existing models.
Prior to rejoining Gartner in 2000, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Panelist - Damien Patton, Founder and CEO, Banjo
Damien Patton is the Founder/CEO of Banjo, the mobile technology that provides real time content discovery by location across all major social networks. He leads the product development and technology strategy, resulting in a global presence with over 3.5 million users in just 17 months. Under Damien’s leadership, Banjo’s patented mobile location technology has received multiple awards.
Panelist - Talal Shamoon, CEO, Intertrust
Talal Shamoon joined Intertrust in 1997 and has been CEO since January 2003. Prior to becoming CEO, Shamoon held a series of executive positions at Intertrust, including executive vice president for business development and marketing, and head of Intertrust's initiatives for the entertainment and media sectors. He is an expert in intellectual property strategy, licensing and standardization, and an inventor and engineer. Before joining Intertrust, Shamoon was a research scientist, specializing in content protection and management technologies. From 1994-1997, he conducted research in signal processing and computer science at the NEC Research Institute in Princeton, where he worked on watermarking, search, and data compression technologies. Shamoon holds B.S., M.Eng., and Ph.D. degrees in electrical engineering from Cornell University and is an inventor on sixteen US and international patents.